Are you an insurance broker getting started in the industry or a veteran with a health insurance business? Are you a “scratch” insurance agent struggling to generate enough leads, or do you have a hefty book of business packed with great ones to jumpstart your independent insurance agency? No matter where you are in your insurance career, you understand the importance of having a solid lead management system in place for your success.
Of course, new leads can come from numerous sources like traditional advertising, social media (Facebook or Twitter), blog, emails, phone calls, your company website, direct mail, and even word-of-mouth referrals. It is no surprise that all of them can overwhelm you.
The key to converting an insurance lead is to capture all the relevant data from your lead sources, prioritize them and respond as soon as possible. Having all of this incoming data is where an effective insurance lead management system comes in.
How Does Insurance Lead Management Software Work?
Insurance agents sell their products online through their website and social channels or partnerships with banks and other lenders. Lead management software helps you organize your leads, sales, and communication strategy all in one place.
Improve Your Sales Process
For example, an insurance firm can use CRM software to collect and distribute their new leads to their sales agents. You can use the data generated by these opportunities to help you better understand the sales funnel and schedule follow-up calls, emails, or meetings with a potential client.
As you gain more insurance leads from your marketing efforts, automation becomes a necessity for your agency. Email reach outs can accumulate in your inbox, taking up valuable time to sort through each one for lead data like names, locations, and phone numbers. You can save precious time by automating data extraction through email parsing.
How to Manage Insurance Leads With Email Parsing
An email parsing tool is an application that automatically extracts essential data from every email message you receive. Once you set up a parsing rule to identify the specific pieces of data you need from each email, the parser sorts through that data and presents it in a usable format.
You can scrape through your emails for data like contact details, billing information, and document attachments. This data is then exported into your lead generation CRM to build your database.
Leads from your digital marketing campaigns (Facebook or Twitter), subscriptions, and surveys typically arrive through emails, and parsing will give you structured data in real-time. All your inbound emails go through this automated process to extract the precise information that you need from incoming customer inquiries. Having this process automated means saving several person-hours from manual data sorting every day.
There is no special technical knowledge required to configure an email parsing tool. You simply follow the setup instructions, and the device will do the rest.
How Email Data Extraction Can Work for Your Insurance Company
Here is an example of how your insurance lead management workflow improves using an email parsing tool. You receive emails from your website contact page, a form from your marketing landing page, or a third-party lead generation service.
Before automation through parsing, you probably sit for a few hours every day sorting through emails, manually selecting and entering details into a spreadsheet or your CRM software. Imagine the chances of human error in this data transfer method and the time wasted between the inquiry and your follow-up calls or emails.
Once you integrate an email parser, the API grabs the relevant data and channels it straight into your CRM. Next, you receive notifications or alerts for each new email, complete with the customer’s information. You can also set up an automatic email response to inform the customer that you will call them shortly.
Your CRM contains relevant information such as insurance policies, renewal dates, and discounts or offers. All these you must match with each lead. Once you make your follow-up call while it is still warm, those call logs are automatically updated into your CRM software to begin a countdown to the next call or email communication with that customer.
Now imagine how much faster you can convert your leads by simply automating the email data extraction process. An API grabs the key data for you so that you can reduce conversion time.
Remember that faster response to inquiries means more than closing deals and making sales. It builds your reputation as a customer-centric insurance broker and encourages your leads to recommend you to their peers.
Combine email parsing with other AI-driven features like chatbots and workflow automation, and your insurance business will grow exponentially.
How to Integrate Parserr into Your Insurance Business
As mentioned before, you don’t need to know how to code to use an email parsing API like Parserr. A simple step-by-step guide should be enough to get you started with email data extraction. Here is the basic setup process to link Parserr to your CRM software to manage your insurance leads.
Step 1: Parserr Account Setup
Your Parserr account is essentially a mailbox that receives all your emails from your lead generation sources. Within your Parserr account, you will find features to link your CRM software with a few clicks. The initial setup will require you to send a test email through your usual email client (Gmail, Outlook, or Hotmail) to your Parserr address.
Step 2: Auto-Forward Your Email Leads to Parserr
Your email client allows you to automatically forward some or all of your incoming messages to another email address. Set your Parserr email address as the recipient for all forwarded messages. You will receive a verification email in the Parserr account to confirm the link.
Step 3: Choose the Data Fields for Extraction
Parserr will present you with a set of data fields that work best for an initial parsing setup. These include the email subject line, contact address, headers, body text, attachments, URLs, keywords, and so on. You can add more data fields to extract as much valuable information as possible from each email to create a concrete lead. These are the parsing rules that Parserr will use for every incoming email.
Step 4: Choose Where to Send the Parsed Data
Parserr integrates with Zaiper, Microsoft Flow, Salesforce, MailChimp, and hundreds of more applications that can help you manage your leads. If you prefer, you can export the data into a spreadsheet or document to create your lead database.
Step 5: Confirm the Email Parsing Setup
Your CRM integration will check all the parsing rules for correct inputs and verify the automation. Once the workflow is all set, you will receive a notification that your email parsing process is ready to go.
Step 6: Test Your Email Parsing Setup
Create a new sample email or forward an existing email to your Parserr account for a test run. Your email will then go through the parsing rules and present a concrete lead entry in your CRM account.
You can choose to save this parsed information in your CRM or forward it to other programs such as your spreadsheet or calendar app to schedule follow-up actions.
Step 7: Say Goodbye to Overflowing Inboxes
Your insurance lead generation efforts can now kick into full gear without overwhelming you with hundreds or even thousands of inquiries in your email inbox. What would take you hours or days to comb through your emails manually will now take a few minutes with Parserr.
Parserr’s email extracting tool will strip down each incoming email to the bare essentials and organize that information in an easy-to-use format – allowing you to take action quickly. This may be scheduling follow-up calls or directing leads to the best-suited member of your insurance team.
Use Email Parsing To Prioritize Your Insurance Leads
You can easily divide your inbound parsed data into two tiers.
- Top-tier leads
Top-tier leads need to receive more personalized responses such as customized emails and courtesy phone calls, targeted short intro videos showcasing the insurance products, or a detailed proposal of the benefits of working with you. Current clients nearing their insurance renewal dates can also receive targeted messaging to encourage their loyalty.
- Lower-tier leads
Lower-tier leads can receive automated email templates or a link to your chatbot to answer customer questions before speaking with a live insurance agent. This method of lead management saves you time, money, and energy. You can nurture each lead according to its value because not all of them are created equal. The clients with the most significant long-term potential for your insurance business can take up a more substantial amount of your resources for better ROI.
Ready to Automate Insurance Leads for Your Business?
When you automate your lead acquisition process, your insurance business becomes more streamlined and efficient than you ever imagined. Email parsing extracts information that allows you to do the following.
- Personalize your communications with your target market
- Transfer leads to the most capable insurance agents in your team
- Waste no time converting them to clients
Improve Your Sales Process with Parserr
The insurance industry heavily depends on making warm leads hot, so the faster you contact your new ones, the better your chances of conversion. This guide demonstrates just how valuable a reliable email parsing tool like Parserr can be for your insurance career. Set up your Parserr account today, or get in touch for more information.